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SHOP SMALL

The holiday season is the best time to shop, all the sales and new merchandise, but one of the best times to shop at Azure is on Small Business Saturday! It is the Saturday after Black Friday and a great way to support your city. A day started by American Express in 2010 they believe that small businesses are at the core of every successful neighborhood, and this day is all about helping communities thrive. Some benefits of shopping small on Small Business Saturday is that you are helping your community! Small businesses pay sales tax to the city, that money is used for parks, schools, roads and public service workers like firefighters. You get better customer service when you...

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HOLIDAY LOOKS

The Holiday season has arrived, here are some holiday looks to thanksgiving dinner to a New Years party. Also, I've included some pictures from our holiday photo shoot! This sweater by Saylor is great for Thanksgiving! It is a heavier sweater with a cute design! Style with your favorite pair of skinny or straight with boots or heels. This sweater would also look good with our Bryant Bryant hair accessories from Azure.    This is one of my favorite outfits! ATM turtle neck (which is super soft and comfy) styled with the Veronica Beard Skirt. This outfit can be worn to a holiday party or event! Pair with colorful earrings from Bauble Bar or LeLe Sadoughi and black boots or...

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CASHMERE

Cashmere is a winter favorite for everyone. Cashmere is a soft divine fabric; these sweaters tend to be more expensive and you wish that they could last a lifetime. I am excited to share with you my knowledge of Cashmere and how to make it last forever!Here are some tips on how to wash and care for your cashmere. First of all, you want to make sure that you shave your sweater regularly to prevent fuzzballs. At Azure, we have a perfect sweater comb in store for this material by The Laundress. Don't wash your sweater if you simply wore it for a day and it has no stains, just store it properly for the next wear. If you are...

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Fall/Winter 2019/2020 Colors

Pantone colors have had a large impact on the fashion industry. Pantone has been influencing multiple industries for years. Fashion, product development, industrial design, packaging, and graphic design. By careful research and trend analysis Pantone every year for the past 20 years has come up with the color of the year. This year's color of the year is Living Coral. A lively and energetic color normally found under the ocean. Pantone also gives us the fall/winter 2019/20 colors. They consist of 16 colors, 4 of them are the seasons' core shades. The other 12 shades for the fall/winter season are stand-out colors. "Colors for the autumn/winter 2019/2020 reflect an emergence of confidence; bold and strong, a visceral palette of colors...

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IT IS THAT TIME OF YEAR

So it is finally starting to cool down, fall is here! Time to pack all the summer clothes away and get out all of our jackets. When living in Wisconsin we like to splurge on jackets because of the cold. We have jackets for the snow, heavier everyday winter jackets, jackets for the rain, nicer ones for going out, different colors and jackets with all different layers to keep us warm. Here are some jacket trends for this fall and winter, along with some amazing jacket brands we have at Azure. Here are some jackets that are on-trend fall/winter 2019/2020, first we have the classic trench coat, seen on the runway from designers like Balenciaga, Stella McCartney, and Valentino. Another...

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