WOW! We are beyond overwhelmed with gratitude for your incredible support over the past few weeks.

Thanks to you, we’ve sold through our inventory faster than we ever imagined! We officially closed our doors on December 12th.

Thank you again for making this chapter so unforgettable.

OPENING IN FEBRUARY 2025

l.a.cool

l.a.cool will be opening in AZURE's location 113 N Wisconsin St in February of 2025. Be sure to follow along on @shoplacool on Instagram and visit shoplacool.com for updates on what is to come for the future of fashion in our community!

A BITTERSWEET FAREWELL

THANK YOU FOR 14 AMAZING YEARS!

It’s with a full heart, boundless gratitude, and excitement for what lies ahead, I share that after an incredible 14 year run, I have made the thoughtful decision to close AZURE to pause this chapter of my life and spend more time with my family and fully embrace my mom era. I feel incredibly grateful to have spent the last 14 years doing something I’m so passionate about. I don’t take for granted that not everyone gets to turn what they love into a career, and that’s why I truly consider myself so lucky — and why this decision was such a difficult one.

So why close when we are having the best year yet?! When I started AZURE, I promised myself I had to try because not giving it a shot would be something I’d regret. The same thought crossed my mind when making this decision: I have to try. My kids are growing so fast, and I want to cherish every moment!

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F.A.Q.

We're here to answer any questions you might have!

WHAT IS YOUR RETURN POLICY?

As we prepare to close our doors at the end of the year, please note that all sales are final and not eligible for price adjustments at a later date.
WHY IS AZURE CLOSING?

I feel incredibly grateful to have spent the last 14 years doing something I’m so passionate about. I don’t take for granted that not everyone gets to turn what they love into a career, and that’s why I truly consider myself so lucky — and why this decision was such a difficult one.

So why close when we are having the best year yet?! When I started AZURE, I promised myself I had to try because not giving it a shot would be something I’d regret. The same thought crossed my mind when making this decision: I have to try. My kids are growing so fast, and I want to cherish every moment!

WHAT'S NEXT?

As we prepare to close AZURE at the end of the year, we’re also opening the door to new and exciting opportunities for the future of fashion in our community! In an incredible full-circle moment, l.a.cool will be taking over our space in February 2025. I first met Lisa, the owner of l.a.cool, as a customer of AZURE and a few years back, she approached me to chat about her vision of opening a clothing boutique in Traverse City, a place dear to her family. Now, having built an incredible boutique in Traverse City, she’s excited to open a second location right here in our community. She carries some of your favorite brands you are familiar with seeing at AZURE, plus some new and exciting brands! So don’t worry — great fashion will still be right around the corner. Stay tuned for more details in the coming weeks…