Equipment Femme

Back in 1976, women’s fashion was on a roll, driven by a flourishing yet cautious ready-to-wear industry. Smocks, blouses and tunics were all the rage…a flurry of silhouettes that Christian Restoin would set out to revolutionize. Possessing a distinct taste level and discerning eye for style, Restoin introduced men’s shirts into women’s wardrobes with the launch of his brand Equipment – transforming a men’s classic into an item of women’s clothing with glam appeal. Straightforward yet innovative, Equipment, characterized by its refined tailoring and timeless appeal, quickly became a recognized name amongst the fashion elite. Drawing his inspiration from American films of the 50s, from stars such as Katherine Hepburn and Lauren Bacall (who became one of his clients); the menswear inspired shirts became a worldwide success. Committed to maintaining the quality and simplicity of the brand, Restoin chose to specialize in shirts and nothing but shirts – letting the product speak for itself rather than laboring under delusions of grandeur. But after enjoying twenty years of the brands success, Restoin moved on, wishing to pursue another phase of his career.

In Spring 2010, Serge Azria, a visionary and well known name in the industry, who also owns the successful fashion lines JOIE and Current/Elliott, re-launched the illustrious brand as CEO and Creative Director. Known for his cunning eye and distinct knowledge of the fashion landscape, Azria saw a void in the contemporary women’s marketplace for a luxury shirt brand that catered to the modern woman.

equipment femme ad fashion

Staying true to its heritage, the collection recalls the classic, minimalistic undertones of the Equipment brand, fusing unparalleled French sophistication with an air of effortlessly chic style. Timeless and innovative, the collection features modern, androgynous silhouettes, discreet sexiness, luxe fabrics, unexpected details and feminine riffs on men’s shirting. The range of prints, fabrics and silhouettes complement the many facets of the Equipment woman: she is strong, chic, elegant, adventurous, sexy and above all, classic.