New York Spring Market

The leaves are changing colors, chunky sweaters are in our closets, bonfires are gathered around, warm apple cider is brewing on the stove and pumpkins are on the porch; these are a few of our favorite reasons to celebrate fall …… but most of all it is because we take our seasonal trip to New York City. We fall in love with the bright lights of the fashion capitol over and over again every year. The inspiration is endless and this year did not disappoint. This September we were previewing and buying for spring 2018.

Orange was one of the biggest trends in color we saw on our trip. Traditionally, orange has been showcased as the color of fall, so we were excited to see how the designers used it for spring. The color also went along with the decade that we saw the most inspiration from, which was the 70’s. This upcoming spring the 70’s will take back the limelight and will be the focal point of a lot of trends/collections. Along with that, we also saw the off the shoulder trend dissipate and the straight leg jean making a comeback!

We would also like to introduce Frame, Alice + Olivia and IRO coming to an Azure near you in Spring 2018.

Make sure to keep checking us out on Facebook and Instagram to see all of the new fall merchandise arriving daily!!


Happy fall!


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Closet Clean Out

If you’re like me, you probably wish you had unlimited closet space. Sadly, I don’t, which means that cleaning out my closet in between seasons is a must! This weekend my project is turning my summer closet to my fall closet. To start off this large, time consuming project I have to slim down my summer clothes. I go through my closet, try on all of my garments, and get rid of the ones I didn’t wear or have gone out of style. I then fold all of the warm-weather items that I want to keep into a separate storage bins and store it in my basement. The next step is to try on all of my fall clothing. I haven’t worn this clothing in about a year or so, so there are definitely garments that I don’t want or like anymore. Once I have gone through all of my cold-weather garments, and have set aside the ones I no longer want or don’t fit (hopefully too big😉). I organize them in my closet by style and color. Not only will you feel refreshed and orderly but you will also get a rewarding feeling once you donate all of your discarded clothing!

Having gone through this process three to four times a year, for as long as I can remember, I understand how tedious it seems. That’s why at Azure we provide closet clean out services. Check them out below!

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The pictures below are from this past weekend when I went through my closet and followed my exact procedure above!

Bins I use for storage of clothing:

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Summer shoes being put away:

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Worn out shoes being donated:

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Organizing fall clothing:


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Organizing fall shoes:

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Donating clothing to the YWCA:

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Fall 2017 Trends

Trends are so versatile. Whereas there are a few that are the most popular every season/year, there are so many different ways to wear them to reflect your own style. The trends for Fall 2017 are fun and can be easily adapted from runway to every day wear. At Azure, we are seeing a lot of red fabric, rose print florals, wool, and velvet.  Trends are also continuously recycled from season to season, year to year. This fall one of the biggest trends are big, fur coats. Last year, for Fall 2016, one of the most popular trends were big, puffy coats. Fashion is constantly evolving, but we do see things being repeated and altered slightly. Check out the runway trends and also what will be coming in to Azure this fall!



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Market in NYC

Happy Friday, A-Listers!

We hope the beginning of your spring season has been off to a fabulous start! Although we are still (impatiently!) waiting for the warm weather to greet us in Wisconsin, we have already been prepping for Fall of 2017! We just returned from another AMAZING trip to New York to view and purchase some awesome fall trends, and we thought it would be fun to share our experience with you!



The goal for our New York trip was to find some of the latest fall trends to bring back to YOU at Azure, and one of the hottest trends for fall is going to be velvet, velvet EVERYTHING! Even though we see pops of velvet for holiday it is going to be in store starting in the warm months ahead. While we are accustomed to velvet popping up exclusively in holiday attire, velvet is on-trend that we saw on and off the runway in NYC! August velvet will be showcased in some beautiful footwear and accessories in store 😉

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We also saw an array of bell sleeves on-trend for tops and dresses, and we adored all of the beautiful jewel tones: deep red, burgundy, deep blue, camel and burnt orange frocks will all be teasing your eyes in the months to come here at Azure!



Of course, we couldn’t make a trip to New York without having a little fun! One of the most exciting experiences was visiting the Bite Beauty Lab to create our own custom lip shades. Let’s just say we are in love…

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We also treated ourselves to some AMAZING dining experiences. Upon arriving in NYC, we rejuvenated by having High Tea at Lady Mendl’s. Hand-paired tea with delicious treats was exactly what we needed after an early flight!

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On our final night in New York, we indulged in an amazing meal as Cosme, a top-rated restaurant featuring Mexican-inspired dishes (and some of the best margaritas to ever meet our lips!) It was the perfect (and most delicious!) way to end our trip!

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While we are a little sad to be back, we had such an amazing trip and are SO excited to share some of our frock finds with you in the coming months!

Boudoir Trunk Show

Welcome back, A-Listers!

We hope 2017 has been nothing short of amazing for each of you! Though our year has been off to a great start here at Azure, we know this neverending winter season can put us all in a bit of a rut, so we decided to “spice things up” a bit. This past Friday, we teamed up with our lovely neighbors at Boudoir – An Intimate Boutique to put on an amazing trunk show filled with lacy intimates, bubbly treats and a fresh arrival of new spring wear!

We had such a wonderful turnout, and it was so nice to mingle with some of you! We hope one of this spring’s latest trends found its way into your spring wardrobe (and that you found the perfect piece to wear underneath it,too – just in time for Valentine’s Day with that special someone!)

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Did you miss the event? No worries – Azure believes Valentine’s Day is something that should be celebrated all week long, so treat yourself to the perfect lace detail at Boudoir to compliment one of our new spring frocks here at Azure. A little shopping spree is sure to kick those lingering winter blues just in time for some beautiful weekend weather!

See you soon!